Google Shopping’s 2021 Evolution: A New Look
In 2021, Google made a significant change by discontinuing its Google Shopping app on Android and iOS, steering users towards the web version instead. With this transition, Google Shopping has undergone a major redesign, introducing several notable changes.
Revamped Logo and Interface
Starting with the logo, there is now a minimalist outline version of the Google Shopping icon. This streamlined design presents a more sophisticated appearance. Additionally, the word “Google” is presented in a standard font, creating a consistent look alongside “Shopping.” Adjacent to the app grid and account picker, users will notice a convenient “Deals” shortcut.
Updated Navigation and Search Features
The app bar now features a blue gradient that encompasses the search field, accompanied by a uniquely styled hamburger button. Unlike other Google apps, this button has a third line that is shorter than the first two, offering a fresh twist. When activated, it opens a navigation drawer with a unique design that omits rounded corners, enhancing the sleekness of the interface.
The “Shopping home” and “Deals” sections are highlighted with colorful icons, and significant buttons are encased in pill-shaped containers with subtle gray backgrounds.
Enhanced Search Experience
Upon searching for a product, users will find the “Refine results” toolbar presented in a rounded container with bold headers for clarity. Furthermore, the previous pill-shaped filters have been replaced with rounded rectangles, improving the interface’s visual cohesion.
Playful Animation and User Experience
Perhaps the most captivating change is the introduction of a dynamic animation that plays upon page load, situated behind the “Google Shopping” logo. This animation mimics a barcode scan, perfectly echoing the shopping theme of the site. The effect becomes even more pronounced when the dark theme is activated.
Limited Availability and Future Implications
Currently, this redesigned version of Google Shopping isn’t accessible to all users. It appears primarily when browsing in Incognito mode or when signed out. These updates distinguish Google Shopping from other Google platforms, yet it remains uncertain if this signals a broader design shift for Google Search.
In conclusion, these enhancements not only modernize the Google Shopping experience but also potentially set the stage for future design innovations across Google’s suite of services.
Thanks to our tipster for the insights.
